Apple Vision Pro in 2025: What It Is, How Much It Costs, and Why You’d Use It

The buzz around the Apple Vision Pro has been impossible to ignore, filling tech feeds with futuristic videos and strong opinions. But past the hype, practical questions remain: What does it actually do? Who is it for? And is it more than just a very, very expensive VR headset?

Forget what you know about traditional VR. Apple is deliberately avoiding that label, instead pushing a new category called “spatial computing.” This guide cuts through the noise to give you a straightforward look at what the Apple Vision Pro is, what it costs, and the real-world problems it aims to solve in 2025.

Apple Vision Pro: At a Glance

How Does the Vision Pro Compare to Native Choices?

While the Vision Pro sets a new benchmark, it exists in a competitive market where other devices offer compelling features at vastly different price points.

The “best” choice depends entirely on your needs. The Meta Quest 3 dominates the consumer and gaming space with an accessible price, while devices like the Viture Pro XR Glasses focus on being lightweight screen replacements for travel and media. 

The Apple Vision Pro aims for a new category altogether: a high-end productivity and entertainment tool for those already in the Apple ecosystem.

Here’s a breakdown of how the key players compare:

What Exactly is the Apple Vision Pro?

The Apple Vision Pro is a high-end “spatial computer” that seamlessly merges digital apps and information with your physical surroundings.

Instead of transporting you to a completely different virtual world, the device’s primary function is to let you see your room through a set of advanced cameras and overlay digital content onto it. This is powered by visionOS, a new operating system designed from the ground up for this spatial experience.

Apple’s choice to call it a “spatial computer” is a strategic move to distance the product from the gaming-centric perception of VR and the social skepticism that met earlier AR devices like Google Glass. 

The goal is to position the Vision Pro as a successor to the personal computer—a tool for productivity and creativity, not just escapism.

How Does the Controller-Free Interface Work?

You control the Vision Pro using only your eyes to select and your fingers to click, creating a remarkably intuitive experience.

This is one of the Vision Pro’s most significant innovations. A suite of internal cameras tracks precisely where you are looking, turning your gaze into the system’s cursor. To select an icon or button you’re looking at, you simply perform a pinch gesture with your thumb and forefinger.

This system is powerful because it feels natural and has almost no learning curve, making it accessible to a broad audience that has never used a traditional VR controller. 

While this is a game-changer for navigating apps and watching media, it does lack the tactile feedback and precision of physical controllers, which remain superior for high-stakes gaming.

What Are the Main Use Cases for the Vision Pro?

It excels at productivity as a massive monitor replacement, provides an immersive personal cinema for movies, and offers a new platform for specialized apps.

While the possibilities are broad, three key use cases define its value today:

Productivity Powerhouse

• The standout feature for professionals is Mac Virtual Display. With a glance at your MacBook, you can wirelessly pull its screen into your spatial environment and expand it into a giant, private 4K monitor. For creative professionals deeply embedded in the Apple ecosystem, this alone can justify the device, effectively replacing a multi-monitor setup.

Immersive Entertainment

• With dual Micro-OLED displays packing 23 million pixels, the Vision Pro delivers a true 4K experience to each eye, eliminating the “screen door effect” common in other headsets. This creates an exceptional personal theatre for watching movies, with content feeling like it’s on a massive screen with integrated spatial audio.

A New App Ecosystem

• The Vision Pro runs visionOS, which has its own App Store. To solve the initial lack of apps, Apple cleverly made most existing iPhone and iPad apps available from day one, providing immediate utility for browsing, streaming, and more. This serves as a bridge while developers build new, truly spatial experiences.

What is the visionOS Experience Like?

Using visionOS feels like interacting with a more intuitive, three-dimensional version of macOS or iPadOS.

The software experience is fluid and polished. You can open multiple apps, which float as windows in your physical space, and arrange them anywhere you like. 

Multitasking feels natural—you can have a Safari window on your left, a movie playing in front of you, and your Messages on the right, all while remaining aware of your surroundings.

Because it can run most existing iPhone and iPad apps out of the box, the Vision Pro doesn’t suffer from a lack of content. 

This immediate access to a massive app library makes the device instantly useful for everything from checking emails to watching Netflix, even before you dive into apps built specifically for the spatial environment.

How Much Does the Apple Vision Pro Cost in 2025?

The Apple Vision Pro starts at $3,499 USD for the base model, positioning it as a premium device for professionals and developers.

The price is the most significant barrier to entry for the average consumer. The cost breaks down by storage capacity:

• 256GB Model: $3,499 USD (approx. RM14,680)
• 512GB Model: $3,699 USD (approx. RM15,519)
• 1TB Model: $3,899 USD (approx. RM16,336)

Where to Buy the Apple Vision Pro in Malaysia

As of September 2025, the Apple Vision Pro is not officially sold in Malaysia.

This means you cannot purchase it directly from the Apple Malaysia store or authorized resellers. 

Where to find them

So the primary way to acquire a unit is through international online retailers like Amazon that may ship to Malaysia, or by using a trusted personal shopping service to purchase the device on your behalf from a launch country.

Key considerations

• Price Markup: Be prepared to pay a significant premium over the direct USD to MYR conversion due to import costs and seller profit margins.
• Warranty: The device’s warranty will be tied to its original country of purchase (e.g., the United States). Official servicing in Malaysia may not be available.
• U.S. Apple ID: You might need a U.S.-based Apple ID to access the full visionOS App Store and certain content.

What Do You Need to Get Started?

The setup process is streamlined, but users with prescription glasses will need to plan for an additional purchase.

Setting up the Vision Pro involves a quick process where you scan your face for a custom light seal fit, and calibrate the device by following dots with your eyes and performing hand gestures.

For users who wear glasses, it’s crucial to know that you cannot wear them with the headset. You must purchase custom ZEISS Optical Inserts that magnetically attach to the Vision Pro’s lenses. This requires providing your vision prescription during the ordering process and is a separate cost from the headset itself.

What Are the Biggest Downsides?

As a first-generation product, its main compromises are its front-heavy weight, short 2-hour battery life, and high price.

Despite its technological achievements, the Vision Pro is not without its limitations:

1. Ergonomics and Comfort: The headset weighs between 600-650 grams, with almost all of that weight on the front of your face. This can cause pressure and discomfort, with many users finding it challenging to wear for more than an hour at a time.
2. Tethered Battery: To reduce the on-head weight, the battery is an external pack connected by a cable, weighing an additional 353 grams. It offers only about 2 hours of general use, and the cable can be cumbersome, limiting mobility.
3. Price: The $3,499 starting price firmly places it outside the budget of most consumers and makes it a considered purchase even for professionals.

Is the Apple Vision Pro the Right Spatial Computer For You?

The Apple Vision Pro is a stunning piece of engineering that has set a new benchmark for the industry. It offers a compelling glimpse into a future where computing is no longer confined to flat screens.

However, in its current form, it is a tool for a specific audience: professionals and developers deeply invested in the Apple ecosystem who can leverage it for productivity and content creation. 

For the vast majority of consumers, particularly those interested in gaming or who are more price-conscious, more practical and affordable options like the Meta Quest 3 provide a better value proposition today.

Launching the Next Big Thing?

The global buzz around the Apple Vision Pro wasn’t just about a great product; it was the result of masterful storytelling and strategic public relations. Getting your own tech innovation in front of the right audience requires the same level of expertise. 

If your brand is preparing to launch a game-changing product, our PR agency specializes in crafting compelling narratives that cut through the noise, build market authority, and drive adoption. Let’s talk about how to make your launch as impactful as this one.

Disclaimer: 

• All of the content was thoroughly fact-checked and verified by our editorial team to ensure accuracy, clarity, and reliability.

• All Malaysian Ringgit (MYR) prices are approximate conversions based on exchange rates as of September 2025. Final retail pricing in Malaysia may vary due to taxes, import duties, and local distributor policies.

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